While the Bush Administration will tell you, dear child, that abstinence is the best form of birth control, the reality is that one out of every four teenage girls has an STD and America has the highest rate of teenage pregnancy in the western world. In other words, we’re not promoting the right message.
Hence, Lifestyle Condoms is looking for a new spokesperson — preferably one that can impact a younger audience. They’ve recently approached teen-sensation Miley Cyrus to help represent the brand, and are willing to throw down $1 million if she’ll agree. From the article,
“‘Pop culture proves that teens are more ready than ever to disuss the subject of sex,’ said Carol Carrozza, VP of marketing for LifeStyles. ‘…we believe that Miley is both influential and relatable to this afflicted set – and is the obvious choice to get the message of safe sex out to teens across America.’”
To sweeten the pot, Lifestyles is even willing to offer Cyrus a lifetime supply of condoms. Camp Miley says that they’ve received no such offer — but would never accept such a deal in the first place. Obviously, after the Vanity Fair photoshoot debacle, the publicists surrounding the star have been on damage control to repair Cyrus’s wholesome image. A condom endorsement probably wouldn’t help.
But I guess that’s part of the problem with America’s approach to sex in the first place. Everyone we place on a pedestal in finely polished to reflect “values” and less real life. It would be a refreshing to see a teen promote safe sex — cause folks, we all know it’s happening out there — and not be judged or ridiculed.
Oh well. Color me naive.
via NY Daily News