Turns out People magazine was the big winner in the high-price war to snag the first pics of Angelina Jolie and Brad Pitt’s new twins, Knox Leon and Vivienne Marcheline. As expected, JustJared dropped the news that the payout was between $10-$15 million. Unbelievable.

“JustJared.com has just learned that People magazine has drummed up the winning bid for the first pictures of Brad Pitt and Angelina Jolie’s twins – Knox Leon and Vivienne Marcheline. It is rumored that the winning bid is between $10 million and $15 million. The pictures will come up in a future People magazine issue (but not this week!). The money paid to Brad and Angelina has already been earmarked for charity.”

So, we know some organization(s) is going to benefit. Whether JJs info turns out legit is another matter — but with the paparazzi continuing to hunt for their own “first shots” of the twins, expect People to release these images sooner than later.

In other “WTF Baby Photo Cash Cow” news, Cele|bitchy is reporting that cash for the pics of Matthew McConaughey’s new son, Levi, may have gone to his Just Keep Livin Foundation — which helps kids grow to their full potential through programs that teach the importance of decision making, health, education, and active living. That’s a $3 million infusion — so we’re awaiting word on whether this is true, or if the couple just pocketed the dough.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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