Two famous moms Gwyneth Paltrow and Kelly Ripa were there, among others, at the Super Baby Buggy Luncheon on the lawn of Jerry and Jessica Seinfeld. That sounds so glamorous and pretentious, but it actually looked pretty casual and was for a really cool cause. Baby Buggy was founded by Jessica Seinfeld in 2001 when she found herself with closets full of lightly used clothes and accessories from her first baby, Sascha, and didn’t know what to do with it all. The organization accepts baby clothes and all that baby ‘stuff’ that goes along with raising a wee little one. Gwyneth explained what she does with her hand-me-downs, “We give Baby Buggy all our stuff… Strollers, car seats, clothes, toys.”
Baby Buggy supports families in all five New York Boroughs, and has handed out over 2 million items since it began. That’s some impressive re-using!