Earlier this year, while filming for the new X-Men film Wolverine in Queenstown, New Zealand, producers for the flick decided to participate in a trial run of a new initiative designed to reduce the impact of movie production waste on the region.
The case study proved so successful, that Queenstown’s government this week released a ‘Green Screen Guide and Directory’ tailor-made for the region and “reflecting the national industry’s highly regarded, cutting edge ‘green screen’ philosophy.”
As a result of on-site auditing and consulting, the Wolverine production managed to divert 92% of its 670 tonnes created from landfills; saving almost $55,000 in the process.
Actor Hugh Jackman weighed in on the effort saying, “It’s great to be a part of a project that benefits the local economy while looking after the environment. The cast and crew really got behind this initiative, and we are proud to be a part of the new generation of sustainable filmmakers.”
All future film projects taking place in the region will be provided the ‘Green Screen Guide’ — outlining detailed information about how to recycle in the various departments of a film production – from art and construction to special effects.