August 14th 2008
Hugh Jackman Applauds New Zealand Green Screen Initiative
Proud to join new generation of sustainable filmmakers.
Filed under: film-tv, movies — Michael Andre d'Estries @ 11:48 am
Earlier this year, while filming for the new X-Men film Wolverine in Queenstown, New Zealand, producers for the flick decided to participate in a trial run of a new initiative designed to reduce the impact of movie production waste on the region.
The case study proved so successful, that Queenstown’s government this week released a ‘Green Screen Guide and Directory’ tailor-made for the region and “reflecting the national industry’s highly regarded, cutting edge ‘green screen’ philosophy.”
As a result of on-site auditing and consulting, the Wolverine production managed to divert 92% of its 670 tonnes created from landfills; saving almost $55,000 in the process.
Actor Hugh Jackman weighed in on the effort saying, “It’s great to be a part of a project that benefits the local economy while looking after the environment. The cast and crew really got behind this initiative, and we are proud to be a part of the new generation of sustainable filmmakers.”
All future film projects taking place in the region will be provided the ‘Green Screen Guide’ — outlining detailed information about how to recycle in the various departments of a film production - from art and construction to special effects.
via Queenstown.com



[...] As we reported earlier, while filming large portions of the flick in New Zealand, the production team participated in a trial run of a new “green screen initaitve” to reduce the movie’s environmental impact. A great success, Wolverine managed to divert 92% of its 670 tonnes created from landfills; saving almost $55,000 in the process. Said Jackman on the effort, “It’s great to be a part of a project that benefits the local economy while looking after the environment. The cast and crew really got behind this initiative, and we are proud to be a part of the new generation of sustainable filmmakers.” Check out the trailer below. Looks intense. [...]
[...] do Wolverine. Pelo pouco que vi, vai ser o melhor da série. Mas o grande barato do filme é sua preocupação ecológica. A produção elaborou um plano para impactar o mínimo possível nos sets de filmagem na Nova [...]
[...] bit of green into the production. We saw this video from ZapRoot about how the film was part of the Green Screen Initiative, a program aimed at reducing the environmental impact of movies. The initiative was directed by the [...]