by Michael dEstries
Categories: Film/TV
Tags: .

Earlier this year, while filming for the new X-Men film Wolverine in Queenstown, New Zealand, producers for the flick decided to participate in a trial run of a new initiative designed to reduce the impact of movie production waste on the region.

The case study proved so successful, that Queenstown’s government this week released a ‘Green Screen Guide and Directory’ tailor-made for the region and “reflecting the national industry’s highly regarded, cutting edge ‘green screen’ philosophy.”

As a result of on-site auditing and consulting, the Wolverine production managed to divert 92% of its 670 tonnes created from landfills; saving almost $55,000 in the process.

Actor Hugh Jackman weighed in on the effort saying, “It’s great to be a part of a project that benefits the local economy while looking after the environment. The cast and crew really got behind this initiative, and we are proud to be a part of the new generation of sustainable filmmakers.”

All future film projects taking place in the region will be provided the ‘Green Screen Guide’ — outlining detailed information about how to recycle in the various departments of a film production – from art and construction to special effects.

via Queenstown.com

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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