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Nicole Richie Launches Online Gift Registry For Needy Moms

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Nicole Richie continues to evolve the children’s foundation she started last year with babby-daddy Joel Madden. This past December, Richie gave out of $200K worth of gifts to needy moms to help start the giving-back and officially launch the Richie-Madden Children’s Foundation. Now, she’s announced plans to start an online gift registry for parents in need. From an interview in People magazine,

“We take for granted the basic necessities. For some families, it’s a serious struggle,” Richie tells People. “This is one way to ease the financial burden, and help new babies have a good start in life. We are only working with companies and products that Joel and I would use. We’re checking every product out for safety, and all products are BPA-free.”

Here’s how it will work: Families will sign up through local social service agencies. A list of baby products they need, such as cribs, strollers or blankets, will be posted on the Web site. Donors can view the wish-lists and choose what to contribute (much like a wedding or baby gift registry.)

The registry will initially only be availble in Los Angeles — but Nicole has expressed interest in making it a national service as well. The hope is that most of the products features will be the same ones her and Joel use with their 7-month-old daughter, Harlow.

Interested in potentially being a sponsor of the new registry? Find out more over on the official foundation website.

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