Brad Pitt Gets Out Of Your Dreams And Into Your Shower With New Shampoo
Name tie-in to benefit worldwide environmental initiatives...
Filed under: products — Michael d'Estries @ 12:14 pm
August 18th 2008
If the idea of Brad Pitt, your shower, and some suds sounds like a good time, then Kiehl’s new Aloe Vera Biodegradable Liquid Body Cleanser may be just what you’re looking for. Well, probably not exactly what you’re looking for, but this is about as close you’ll get to getting Brad in your tub.
The 44-year-old actor is hooking up with Kiehls to support their new body cleanser in return for all net profits from the product being donate to the newly created JPF Eco Systems; a charitable foundation created by Kiehl’s and Pitt to support global environmental initiatives that “minimise impact on the environment through thoughtful design.”
The first charity to benefit from the cash? Pitt’s very own Make It Right NOLA organization helping to rebuild a more sustainable 9th Ward in New Orleans.
The cleanser will retail domestically at US$16.50, and is expected to raise around US$1 million for JPF. It does not contain parabens, sodium lauryl sulfate, sodium laureth sulfate or dyes, and is packaged in a food-grade, post-consumer recycled bottle. Looks for Pitt’s signature to grace each bottle.
via TheMoodieReport
Ahhh, so that’s what this is all about. I heard a buzz around this partnership this morning but could only find the fact that there was one–no real details! Sounds kind of cool, and would be nice if a lot more products came with such labels…
reminds me of the David Babaii for Wild Aid hair products (with Kate Hudson)…i finally ordered the shampoo/conditioner. i love that Brad’s joining the party. like sara said, above, i’d hope to see more of these type of things on my everyday products. if only they were more and more widely available.
Supposedly, it will come out in October. I agree that it would be great to see more companies giving back with special edition products. Obviously, more biodegradable options would rule as well.
Green is hot: Brad Pitt=approved eco shower get is here!