fleurElizabeth Hurley’s new line of swimwear will be showcased at the Ladies Day at the Southampton Boat Show on September 18. Why is this a big deal, you may ask? Proceeds will going to Touching Tiny Lives, an organization that’s researching premature birth.

fleurCoca-Cola’s going green? I really doubt it, but they seem to be making some efforts: they’re giving every athlete at the Olympics a t-shirt or visor made from cotton and recycled polyethylene terephthalate (yeah, the stuff their product comes in). These items are from their new “sustainable fashion” line, which, though I’m still skeptical, would be a really cool thing from them. Not to mention a good money move, right? Selling products, getting their containers recycled–then using them to sell yet another product?

fleurFormer Chicago Bears quarterback Jim McMahon is hosting a two-day celebrity charity event before Super Bowl XLIII at Lakewood Ranch Golf and Country Club. The celebrity golf tournament (yep, another one!) will be benefiting the Wounded Warrior Battalion, the Lynda McMahon Ferguson Memorial Foundation for Literacy and the Lakewood Ranch Community Fund. Though the official list of star players hasn’t been announced, invites have been given to Michael Jordan, Charles Barkley, Brett Favre, and others.

fleurFamous and fabulous eco designer Katherine Hamnett is saving the sea. Celeb fans of Hamnet, such as Sarah Jessica Parker and Naomi Campbell, might be interested in her new line of ethical-as-ever shirts associated with the Environmental Justice Foundation‘s campagin against pirate fishing. “We get 98% of our oxygen from the sea; the sea is dying because of pollution and environmental degradation,” says Hamnett. For more details or to buy something from the collection click here.