Greenpeace is taking the environmental themes from Pixar’s latest animated flick Wall-E and extending them to include the virgin deforestation practices of tissue-brand Kleenex. Teaming up with celebrated animator Mark Fiore, the short cartoon shows a Wall-E robot discovering a nasty looking counterpart called Kleer-E. When the curious robot touches a button on the Kleer-E it comes to life and plays a short video detailing how Kleenex clear cuts every tree and leaves nothing but stumps behind.
The irony is that while Kleenex has boxes on the market featuring Pixar’s Wall-E character and sporting “This box is made from 100% recycled paper.” on the bottom — the tissues inside are made from centuries-old trees that were cut from forests that had been around for as much as 10,000 years. According to Greenpeace, there’s nothing green or sustainable about their products.
Check out the video after the jump — or hop on over to the Greenpeace Kleercut site to help make a difference and petition Kleenex to change their ways.