Comments on: Greenpeace Uses Wall-E To Attack Kleenex Forest Destruction

By: daniel

daniel — Sun, 01 Mar 2009 04:53:39 +0000

Does the FSC mark of responsible forestry that Kleenex Tissues are marked with, mean nothing? As well as belonging to WWF-UK Forest and Trade network?

By: Wall-E Green DVD Packaging Only A Limited Release // Archives // ecorazzi.com :: the latest in green gossip

Fri, 14 Nov 2008 00:24:14 +0000

[...] Rep could point out in terms of green was a post-consumer Wall-E branded Kleenex box. Funny enough, Kleenex was then slammed by Greenpeace with a Wall-E spoof over their rainforest [...]

By: Wall-E takes on Kleenex

Wall-E takes on Kleenex — Thu, 21 Aug 2008 23:51:42 +0000

[...] Out cute li’l Walle-E is out to save the world once again. Yes, after getting the lazy ‘Earthians’ return to their planet from space and rebuild it, Pixar’s latest animated character is now busy in a charade against the Kleenex guys. Inspired by the Wall-E flick, Greenpeace has decided to extend its environmental themes by showing deforestation practices by the renowned tissue-brand Kleenex to the world. Famous animator Mark Flore too has teamed up with this Greenpeace venture to create a cartoon that has Wall-E discovering a queer robot called Kleer-E. Upon pressing the button on Kleer-E, Wall-E finds himself watching a video that gives details about how Kleenex clear cuts trees leaving nothing but stumps behind. There’s more to that. Ironically, the Kleenex boxes in the market flaunt Wall-E on their boxes along with a “This box is made from 100% recycled paper”, the tissues inside are actually made from trees that are cut down mercilessly by the Kleenex folks. So, a direct attack by Greenpeace and with Wall-E at their side they are sure to succeed. Via ecorazzi [...]

By: saba

saba — Thu, 21 Aug 2008 23:48:06 +0000

a cool attempt, i must say