Back in May, when details of Madonna’s latest tour were revealed, we bitched that the material girl had absolutely nothing in the press release to indicate her green promises of yesteryear. At Live Earth 2007, the legendary singer had publicly stated that going forward her carbon footprint would be reduced. Now, with the tour underway, it appears that she needs larger shoes.

Environmental organizations got into the commenting zone last week when Madonna’s crew publicly released the amount of crap and resources going into her “Sticky and Sweet” tour. In particular, the peeps over at CarbonFootprint.com released figures showing that her 45-day concert extravaganza is equivalent to the carbon output of around 160 Britons — in one year.

Most of this might have been curbed had Madonna has the sense of mind to assign a green music organization — such as Reverb — to making sure her tour embraced some sustainable options for dealing with its consumption. A great game plan for convincing the thousands of concert-goers to reduce their own footprints would also have been useful.

Even odder? Madonna is plugging Global Warming activism on her tour!! In a video interlude of her song “Get Stupid”, she flashes several images of the planet being harmed — with slices of it slowly being taken away. There are even flashes of Al Gore on screen, along with those of Mahatma Gandhi, John Lennon, and Barack Obama. For some reason, she also grouped John McCain in with a montage that features Hitler. Really?!

The video also features the words “ACT!” at random intervals — something we wish Madonna had thought of after creating it. Not backing up her promises to help the world — and only pontificating on the subject — makes her more of a liability to the green movement and less of a driving force.

Categories: Music
Tags: madonna.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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