Ecorazzi

“The problem with what’s happened over the past few decades is that you have a whole generation of kids who have no brand loyalty. They’ve grown up on Honda, Hyundai, Kia and Toyota. To lure them to the American brand, you’ve got to give them something exciting, something bold, something different. America does technology well, and I think this is how the companies will bring those buyers back. I think cars like the Chevy Volt, which is entirely battery-powered, or hydrogen cars from Chrysler, Ford, and G.M. will take off.”

– Comedian and car-enthusiast Jay Leno from an editorial he wrote for Portfolio Magazine.