by Michael dEstries
Categories: Causes
Tags: .

Actress/songwriter Emmy Rossum has signed on to become the official spokeswoman for Pinkitude — a cause-related marketing initiative from MGM Consumer Products which is now focusing on raising money for the Susan G. Komen breast cancer foundation.

“As a young woman whose family has personally been affected by breast cancer, I am grateful for the opportunity to help raise awareness of this disease by sharing my ‘Pinkitude’ with young women everywhere,” said Emmy Rossum. “I hope to inspire women like myself to practice breast self-awareness and to encourage them to live a healthy lifestyle. I am proud to support Susan G. Komen for the Cure and their promise to end breast cancer forever.”

The campaign includes a clothing line created for the campaign, called Pinkitude, where 5% of proceeds will benefit the Komen charity. It will also run through October, which is breast cancer awareness month.

For more information, check out the Susan G. Komen breast cancer foundation here.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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  • Lisa

    I think this is great.

  • Beth Ayala

    I want to buy a pinkitude t-shirt and can’t find it on the website to order. Need asap for a breast cancer run this coming week-end.
    Thanks Beth Ayala
    408-799-3707 cell phone

  • Mil

    Where can you get a “Pinkitude” tee?

  • Jodi

    Buy your own PiNKiTUDE dog tags with Swarovski crystals from Steel My Heart. A percentage of your purchase will go to the Susan G Komen Foundation.