Actress/songwriter Emmy Rossum has signed on to become the official spokeswoman for Pinkitude — a cause-related marketing initiative from MGM Consumer Products which is now focusing on raising money for the Susan G. Komen breast cancer foundation.
“As a young woman whose family has personally been affected by breast cancer, I am grateful for the opportunity to help raise awareness of this disease by sharing my ‘Pinkitude’ with young women everywhere,” said Emmy Rossum. “I hope to inspire women like myself to practice breast self-awareness and to encourage them to live a healthy lifestyle. I am proud to support Susan G. Komen for the Cure and their promise to end breast cancer forever.”
The campaign includes a clothing line created for the campaign, called Pinkitude, where 5% of proceeds will benefit the Komen charity. It will also run through October, which is breast cancer awareness month.
For more information, check out the Susan G. Komen breast cancer foundation here.