Ricky Gervais is dropping the funny business to get serious about an important issue. 

Earlier this year Ecorazzi reported that the Queen Of England still supports using real bear skin in the Royal Guards’ caps and refuses to switch to a more humane alternative. To bring attention to the issue, celebrities like Sir Roger MooreTwiggy and Hayley Mills have all lent their name to help fight for change. James Cromwell even wrote a personal letter to the Queen requesting reform.

Now Gervais, who you probably know from the original version of The Office, has written a letter to U.K. Prime Minister Gordon Brown asking him to replace the bear fur on the Queen’s Guards’ caps with a cruelty-free material. Gervais said, “I was shocked to learn that it takes an entire hide of one bear to make a single headpiece. Many of these highly intelligent animals are shot several times before they die. Those who aren’t killed outright often slowly bleed to death. Bear cubs are also often orphaned when their mothers are killed. Scared and vulnerable, many cubs are unable to survive on their own, and they starve to death.”

To learn more about this very important issue, visit unbearablecruelty.com.