McCartney Family To Expand Linda's Vegetarian Foods Brand
In terms of activism for the vegetarian and animal rights scene, few people can measure up to the work done by the late Linda McCartney. Her Wikipedia profile bears testament to the amazing contributions she made to various causes and initiatives — not to mention her pioneering ways in the area of frozen vegetarian meals.
Almost 10 years after her death from breast cancer, the McCartney family is working on what they consider to be a “very personal project” to expand the Linda McCartney Foods brand; which was launched in 1991. From The Herald,
Last year, the firm Hain Celestial bought the license to the foods and the McCartney family (who are all vegetarian) have since been working with the firm, not only with photography and packaging design, but with new lines. ‘We’re working with them now on coming up with ideas based on the recipes that mum had and the way she cooked,’ said daughter Mary McCartney. ‘We’re very hands-on. We want to do it for her, the way she would have wanted it done.'”
According to the Vegetarian Star, the new line of food will include Vegetarian Mince, Vegetarian Meatballs, and Vegetarian “Chicken” Style Pieces. Everything is being done as a tribute to Linda and an effort to get more options into the marketplace for people choosing to pick up the veggie lifestyle. “Our intention was — and still is — to provide our friends and customers with an easy, healthy alternative to a meat-based diet,” says Paul on the official site.
Has anyone ever tried the brand? What did you think?