It’s a fair assessment that Bindi Irwin is potentially the most driving force in the field of eco-friendly fashion for kids. She’s basically a 10-year-old version of Stella McCartney — but with an even greater commitment to donating proceeds from the sale of her line to the environment.
Did we mention she’s only 10-years-old? I could barely match my socks at that age.
Launching today internationally is Irwin’s new RENEW ‘restore the planet’ line — which is made entirely from second-generation cotton. Huh? No organic cotton? Well, according to the press release, it’s even better than organic because it results in less pollution, chemicals and requires less energy and water as opposed to the heavy global footprint of conventionally-grown cotton. Bindi says of the new range, “I am always talking about re-using and replanting to renew the earth so this is a great way to get my message out. I am so excited about the range!!” The main slogans featured in the range – “Restore the planet” and “Reduce your ecological footprint” – are combined with Bindi Wear International’s own version of the well known recycle logo, replacing arrows with croc feet.
A portion of the proceeds will directly support Australia Zoo’s wildlife conservation programs. In the US, you can pick up your own RENEW goods at Zappos — which expects to have the clothing in shortly. More info is available at the official site.
Side note: If Bindi pulled that snake trick on me, I’d still be in therapy.