Last month’s announcement that Brad Pitt was hooking up with Kiehl’s Since 1851 on a new biodegradable body cleanser brought a ton of attention to the company and the cause. The skin and hair care manufacturer worked with the actor to develop a Cradle to Cradle Certified product made from totally environmentally conscious, biodegradable ingredients and packaged in 100% post consumer recycled bottle. Every penny of every sale benefits JPF Eco Systems, a charitable foundation created with Pitt to support global environmental initiaves. The first project of JPF Eco Systems will support the efforts of the Make it Right foundation — currently focused on rebuilding New Orleans’ devastated Lower 9th Ward with sustainable design.
Look for the above bottles of Kiehl’s “Aloe Vera” Biodegradable Liquid Body Cleanser to go on sale in October.