Last month’s announcement that Brad Pitt was hooking up with Kiehl’s Since 1851 on a new biodegradable body cleanser brought a ton of attention to the company and the cause. The skin and hair care manufacturer worked with the actor to develop a Cradle to Cradle Certified product made from totally environmentally conscious, biodegradable ingredients and packaged in 100% post consumer recycled bottle. Every penny of every sale benefits JPF Eco Systems, a charitable foundation created with Pitt to support global environmental initiaves. The first project of JPF Eco Systems will support the efforts of the Make it Right foundation — currently focused on rebuilding New Orleans’ devastated Lower 9th Ward with sustainable design.
Look for the above bottles of Kiehl’s “Aloe Vera” Biodegradable Liquid Body Cleanser to go on sale in October.
About Michael dEstries
Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.View all posts by Michael dEstries →
Pingback: Eco Chick’s Book Launch, Ecorazzi Glimpses Brad Pitt’s Body Wash, The Good Fight talks Color, and More | Alt Dot Energy
Pingback: Ecorazzi Investigates How Environmentally Friendly Brad Pitt’s Body Wash Really Is // Archives // ecorazzi.com :: the latest in green gossip