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In an effort to give consumers a clearer choice when it comes to buying products with natural ingredients, Burt’s Bees is teaming up with the Natural Products Association (and other like-minded brands) to develop a Natural Seal—a symbol that lets consumers know when products contain at least 95% natural ingredients.

Joining them in this pursuit is Julianne Moore. The actress cast the first vote for natural at the Burt’s Bees Voting Booth in NYC this past Monday. “With personal care, it’s harder to know what the best choices are because many products out there say they’re natural but contain chemicals that I’ve learned to avoid,” said Moore. “That’s why I’m proud to be a part of this initiative led by the Natural Products Association and Burt’s Bees, two organizations working to help consumers understand what’s natural and what isn’t. By developing an easy-to-recognize Natural Seal, they’ve made it easy for all of us to identify which products we can trust to be natural.”

Want to help? You too can vote natural by visiting Burt’s Bees official site and lending your support. You’ll even have the chance to win a year’s supply of their products. Jump here to check it out.

Photo credit: Courtesy of Theo Wargo / WireImage

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