Even though yesterday I admitted that I’m essentially glued to my cell phone, I’m pretty good about using the phone I have until it’s totally dead. But I’ll have to get a new phone eventually, so what should I do with this one? Scarlett, Eva…care to help me answer that?
Starting this Friday, Scarlett Johansson and Eva Mendes will be starring in a series of Public Service Announcements to encourage people to recycle their discarded cell phones. The initiative is a cross promotional campaign with the Environmental Media Association and Lionsgate to help reduce CO2 emissions (while promoting The Spirit).
The U.S. Environmental Protection Agency estimates that the average user replaces his or her cell phone every 18 months and that Nationwide, 130 million cellular phones go out of use annually, creating an estimated 65,000 tons of electronic garbage. That’s a lot of trash!
If you’d like to join Scarlett and Eva in their efforts to promote cell phone recycling, visit Answer-the-Call.net