Ecorazzi Investigates How Environmentally Friendly Brad Pitt's Body Wash Really Is
As Ecorazzi reported earlier, Brad Pitt has teamed up with Kiehl’s Since 1851 to create a biodegradable body cleanser that would benefit JPF Eco Systems — a charitable foundation created with Pitt to support global environmental initiatives. And by benefit we mean that every penny of every sale goe toward the organization. Totally impressive!
While we were excited that it was made from environmentally conscious, biodegradable ingredients and packaged in 100% post consumer recycled bottle, the National Post dug a bit deeper and found a few not-so-hot things about the product.
The good news is that all the ingredients are biodegradable and able to break down within 28 days. However biodegradable soap isn’t actually biodegradable when it ends up in a body of water, because it requires soil for it to break down properly.
While the bottle is made from post-consumer recycled plastic, the pump isn’t and the chain has yet to offer an in-store refill option.
Finally, and perhaps worse, the body cleanser contains such preservatives as potassium sorbate and sodium benzoate, which can form into the carcinogen benzene if it comes in contact with acids, and also isoeugenol, which is currently listed as a “high hazard” ingredient on the Environmental Working Group’s cosmetic database. Hmmmm.
So what now? Do the positives outweigh the negatives? I can’t decide, you guys. Leave me a comment and help me make up my mind. Thanks!