Another eco bag alert: Celebs are teaming up with 21st Century Leaders for Whatever It Takes, a new charity art project. Each celeb is donating their own artwork–something to symbolize hope–and that art will be made into “merchandise with meaning.” Now that’s a catchy do-gooder phrase!
This meaningful merch will include clothing, homewares, cosmetics, artwork and other items. Its notable Bags for Life collection, all free-trade made and eco-friendly, will be featuring creations from Joss Stone, Gwen Stefani, Stella McCartney, Georgio Armani, Alexander McQueen, and Heidi Klum. Each celeb gets to pick a charity that his or her proceeds will benefit.