The first rule of fight club is, there is no fight club. The second, though less well-known rule, is never double-cross PETA. It’s one thing to end up on their shit list in the first place — but to make them a promise one moment — championing yourself as defender of animals — and then completely give them the finger the next is not wise. At the very least, it will lead to half-naked women dressed in only lettuce parading outside your stores; which, depending on your point of view, may or may not be bad for business.

Such is the dliemma now faced by fashion icon Giorgio Armani who, despire last summer promising the animal rights organization to never use fur in his collections again, has gone ahead and released a fall line stuffed with pelts. From Page Six,

“Last year, Giorgio Armani told Time that PETA had persuaded him to drop fur from his designs, but his fall line includes fur coats for babies, floral-printed fur coats, fur-hemmed skirts and fur-trimmed jackets. “We feel betrayed. I have met with Calvin Klein, Ralph Lauren, Tommy Hilfiger and many other designers who once used fur but had a change of heart, and not one of them broke their promise,” PETA President Dan Mathews said.”

Fur coats for babies? WTF?

And what happens when you break your promise? PETA sends Pamela Anderson to lead the counter-offensive. Matthew said “Anderson would reveal plans at a PETA benefit tomorrow in Italy to put ‘stars who attend Armani shows in the hot seat’ and urge them to shun all Armani designs during the upcoming award season.”

BOO-YA! More to come…

via Perez Hilton

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About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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