Bono And CBS Team Up For "Survivor" Tees To Benefit Africa
Even though the television phenom Survivor has only been around in the U.S. since 2000, it is now entering its 17th season with Survivor: Gabon. That has to rank up there as one of the largest “let’s milk this” efforts in television history.
Still, much as I’ve ignored it the past 15 seasons, it remains immensely popular. As we’ve learned here on the Razz, anything popular can also be used as a force for good. Enter Edun Live. The socially conscious clothing brand created by Bono and his wife Ali Hewson is teaming up with CBS to launch a newly-designed Survivor t-shirt to support the organization’s mission of driving sustainable employment in sub-Saharan Africa. The organic cotton tee features the show’s iconic catchphrase of “Outwit, Outplay and Outlast” molded into the shape of the African continent on its front with the series logo on the back. It will be available on the CBS site tomorrow.
Hmm…I don’t know about you but “Outwit, Outplay and Outlast” in the shape of Africa might have a double meaning not intended by the creators. In a country where 60% go to bed hungry every night, only 37% have access to clean drinking water, and 150 of every 1000 children born will die before age 5 — those words ring rather harshly.
It’s great to see a shirt created that will benefit 100% a continent truly in need of assistance, but I’m not into the design. Just seems insensitve to tie a reality show called Survivor and Africa together. What do you think? Am I being too PC here?