Ecorazzi

Last week, it was reported that Al Gore was interested in becoming involved in the green publication Plenty on some level. Plenty founder Mark Spellun acknowledged there was a deal of some sort in the works but said it was “not correct” to say that Gore was buying the company. “That wouldn’t be quite accurate,” he said.

Now we know why.

Apparently, it’s not Gore that’s buying into Plenty (though he was featured on this month’s cover) but his partner and associate in the organization Live Earth, Kevin Wall. “He is looking into a few different opportunities with Plenty,” confirmed a spokeswoman for Wall speaking to Wired. “He’s not in a position to be speaking about what those are just yet.”

OK, so we know there’s some level of involvement. Besides Live Earth, Wall is the CEO of Control Room, which produces and distributes live music performances over the internet and mobile devices. He’s also the founder of Sustainable Holdings — which uses a data driven methodology to effectively capture the sustainability practices of major corporations. Should be interesting to see how all of this factors into his participation with Plenty. Stay tuned to hear how the pieces fall.