by Michael dEstries
Categories: Animals, Fashion
Tags: , , .

In the wake of fashion icon Giorgio Armani going against his promise to never include fur in his future collections, PETA has taken the offensive and is contacting famous celebrities known to purchase his line. Especially of concern to the animal-rights org is Armani’s new fall collection — which includes fur coats for babies and kids. First up is the Armani-wearing family of Tom, Katie, and Suri Cruise.

Dear Tom and Katie,

Greetings from PETA, where we’ve always admired your fur-free personal style. Because you are among the most highly visible wearers of Giorgio Armani, we are obliged to alert you to a distressing situation that has arisen with the company. We’ve been in talks with Armani for the past few years, asking the designer to drop fur. We showed his senior design team PETA’s four-minute video—which documents how animals on fur farms are strangled, electrocuted, and skinned alive—and a few months later, Armani told Time magazine that his meetings with PETA, “convinced me not to use fur.” Unfortunately, he’s gone back on his word; his new collections are full of fur.

Most shockingly, his collections include fur coats for babies and kids. Please be vigilant about any packages that Armani sends for Suri, as they could include bunny fur from his toddler lines. We imagine that Suri, like other children, has a natural affinity for animals, which is why we find it shocking that Armani is not only breaking his fur-free promise but also trying to lure children into fashion derived from skinned rabbits. We also ask that you please use your considerable influence with Mr. Armani to urge him to keep his word and leave fur out of future collections and that you consider wearing fashions from some of the fur-free designers such as Calvin Klein, Ralph Lauren, and Stella McCartney.

Thank you very much for your consideration.

Letters are one thing, but PETA also is making plans to personally confront people wearing Armani or attending his shows. This won’t be pretty. Should be interesting to see if Armani apologizes or simply deals with the insults that are sure to haunt each of his fashion launches and clientele.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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  • no thanks!

    This is nonsense!!! First of all I cannot believe how many ill informed people there are. I love animals and I wear fur…sorry, somehow this works out.

    What is shocking is that people should live the life not preach others!!!

    The best thing is to read that Calvin Klein and Ralph Lauren do not use Fur!! Calvin Klein uses leather and shearling, and has been ever since I was old enough to swipe!
    Ralph Lauren actually uses fur in anything from trims to short jackets-I am not even going to go into the fact that Ralph uses Vicuna and leather in a lot of his luxury products! Peta’s ignorance is disturbing-how does anyone think they can change people’s minds if they don’t have the proper knowledge and consideration!

  • The Science Commenter

    To: no thanks!

    “I love animals and I wear fur…sorry, somehow this works out.”

    Suppose split personalities can make a lot of things happen.

    Certainly no one in their right whole mind would make a comment like that.

  • fbr

    The Science Commenter, instead of practicing psychology over the Internet how about you explain why loving animals and wearing fur are contradictory positions.

  • The Science Commenter


    I’m not a philosopher. Just have a biology background.

    no one is practicing psychology over the internet.

    I drop facts when I know them. I support it with data that I can recall. If loving animals and wearing fur were associated with any particular alleles, increased or decreased brain activity during a PET scan, or a long term familial study of individuals who shared both preferences for animals and fur then maybe I’d make a legitimate case.

    I make smart ass humor when I’m in the mood.

    Maybe you need someone to practice psychology on you. Let’s see…I’m getting hostility…why are you turning anger on me?

    Maybe you need one of Eddie Murphy’s he/shes to help you manage your need accusatory professional mimicry disorder.