Daryl Hannah Sues Hybrid Bike Maker Over Ad Promotion
Back in June of 2007, we reported that Daryl Hannah had been spotted riding an iZip Hybrid Electric bike during the L.A. Bicycle Coalition LA River Ride. Digging a bit deeper, it turned out that Hannah had received the bike from Ed Begley Jr. — who couldn’t be at the race due to a cross-country trip in his Prius. Anyways, Begley enjoys a business relationship with Currie Technologies, makers of the iZip, and thought Hannah would love the opportunity to try one. The company agreed, sent her one, and then also allowed her to keep it after the race.
So now Hannah is suing the green bicycle maker for using “her name and photo to promote the product on its website and catalog, wrongly leading potential customers to think that she endorsed the product.”
Really? Didn’t she endorse the product by a.) using it in a race and b.) deciding to keep it when it was offered to her? Is suing an upstart green company like iZip for $1 million dollars in damages the right move here? I understand that people do not want to be misrepresented — but it seems to me that companies promote celebs using their products all the time; even if they only spot them with the swag in paparazzi pics.
What do you think? The offending photo is above.
[UPDATE: Please read our new post on this development here…]