Summer Rayne Oakes And Payless Hook Up For New Green Shoe Line
We just heard the news that friend and eco-fashionista Summer Rayne Oakes has secured a partnership with Payless shoes to develop a new line of affordable, sustainable footwear! The yet-to-be-named collection will be sold in 500 Payless locations starting in April 2009. Just in time for Earth Day!
Not only will the shoes use sustainable and eco-friendly materials such as organic cottons and linen, natural hemp and recycled outsoles — but they’ll also average under $30. That’s an incredible accomplishment for an industry where green can mean spending more at checkout.
“We are also trying to source more locally, because that decreases transportation,” said Oakes. “With the economy the way that it is now, many people think [green products] are that much more inaccessible, so this line is coming at the right time. Part of this is to inspire and lead by example. You have to set the bar higher in this day and age.”
Eventually, Payless hopes to expand the green brand to over 1,000 locations — as well as cross-over the sustainability initiatives into other brands. “We are examining everything that we do. It’s part of a holistic approach [to increase sustainability],” said CEO, Matt Rubel.
Hooray for Summer — and thank you to Payless for recognizing the need for affordable “green” footwear. We’re looking forward to April ’09! For more info, check out Summer’s official site here.