Coco Eco: The Stylish New Green Fashion Magazine From Anna Griffin

by Michael dEstries October 14, 2008
Categories: .

In an online sea of green, there’s a stylish new destination about to launch with a focus on editorial fashion photography, eco-fashionistas, and the budding industry swirling around them. Called Coco Eco Magazine — it’s the brainchild of our very own Anna Griffin!

You’ve probably seen Anna on the ‘razz before. She’s been the host of so many of our video highlights — from the Bow Wow Wow! Fundraiser at the Playboy Mansion to the efforts on the part of Hollywood to build support behind Proposition 2. Needless to say, she’s one of the more connected people in LA’s “green rat pack” and her love for ethical fashion and design has resulted in the exciting new creation of Coco Eco.

Of course, Anna’s not alone in this effort. She’s managed to pull together an impressive team of accomplished individuals with plenty of green cred. From the release,

“Beauty Director Emma Pezzack, is President & CEO of Futurenatural (a new kind of ‘Sephora’ for the savvy organic & natural girl), as well as Editor-In-Chief of Organic Beauty View; Photo Director Courtney Dailey, is a photo maverick fast becoming known in LA for her sharp eye and artistic genius; Senior Stylist, Robin Garvick a Los Angeles based celebrity eco stylist, listing clients such as Adrian Grenier, and who has just wrapped season one of Planet Green’s Alter Eco; Nicole Landers our eco lifestyle editor who’s credits include Eco Consultant to Planet Green’s Battleground Earth , as well as working with a prestigious list of clientele from notables to top level professionals and their companies to lessen their carbon footprint, and Associate Fashion Editor Barbara Kramer, eco and fashion pioneer of Designers & Agents who are breaking ground with their upcoming D&A Green Market, a forum from which to exhibit uncompromising sustainable design.”

That’s a powerful group of people — and it makes us that much more excited for the final product to appear online this coming October 18th.

We’ll have more details from the Coco Eco LA launch party shortly — and to Anna, “Congratulations!”

Categories: .

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →

natalie gates

Is it ethical for a beauty company ceo to be the beauty editor? Wouldn’t that be like the beauty editor at allure also being the ceo of sephora? A tad conflict of interest-y?
Emma Pezzack

Natalie, it’s not really a question of ethics but it is a fair question. Go and check out OBV (www.organicbeautyview.com) and you’ll get some idea of my respresentations + writing. It’s my job to review and assess all the beauty brands I think are effective, modern, stylish and gorgeous – not just those from Futurenatural. What you’ll be seeing are some of our brands yes, but they’re a handful of what’s available so what you’ll actually get is as diverse a selection as possible – and the places to buy them. I would hope that anyone who takes their job as a Beauty Director seriously would have the same approach regardless of affiliations. Hope that addresses some concerns!
Pingback: Style Fix » Blog Archive » `COCO Eco’: New Eco-Fashion Magazine to Launch
Pingback: Living Without Meat » Blog Archive » ‘COCO Eco’: New Environmentally Friendly Fashion Magazine
sharon olson

To: Emma Pezzack

You mean like taking seriously the position of president of the united states regardless of affiliations? Why would you try to convince us of that. Most “greenies” are pretty discerning and for you to try to convince us otherwise is an insult. If you cash in on your affiliation, you won’t be the first and you certainly won’t be the last to defend it. So at the very least, own up to it. Because I can almost guarantee if their is a product that is sold at Futurenatural, you won’t be sending them to amazon.com. And I can already foresee your selections growing leaps and bounds.
But you just keep on denying it…
http://shadesnaturalcolor.com Susan Henry

Hi
I have a Green Hair Salon in beverly Hills called Shades, we are truly Green as we do not use chemicals and no aerosols, we use a permanant hair color that contains no ammonia and no coal tar derivatives.I developed this hair color because I became very ill from ammonia based hair color. I would love to send you my press letter. we practice a green living.
Emma Pezzack

Sharon,

With all respect, re-read my post. You’ll see I’m not in denial about anything. I freely admit we’ll feature some Futurenatural products but the aim is to independently and fairly represent ALL organic & natural brands.

Because you missed it the first time…

“It’s my job to review and assess all the beauty brands I think are effective, modern, stylish and gorgeous – not just those from Futurenatural. What you’ll be seeing are some of our brands yes, but they’re a handful of what’s available so what you’ll actually get is as diverse a selection as possible – and the places to buy them”
Emma Pezzack

Oh, and have you actually taken a look at the issue of Coco Eco Magazine? Click on all the beauty product links to see where they take you. You’ll find links to all kinds of stores & companies for where to buy. Have you read through all the posts at OBV (organic beauty view)? Do your research before slinging this kind of accusation my way…
sharon olson

To: Emma Pezzack

If you read my comment again Ms. Pezzack, it says that if Future Natural sells the products mentioned, then I doubt it will list an alternative seller. Case in point, to date, page by page, the products that you have highlighted on OBV that you happen to carry at FutureNatural takes them straight to the FN page. I was never addressing the other products that FN doesn’t sell so let’s make that quite clear. And it also does not include your recent FN promos (i.e. Zoya, Pure and True, etc).
And seeing that your addendum on 10/24 reflected a harsher tone shows that you are tempted to react. Temptation comes in MANY FORMS and so do reactions. With that said, do the math.
On a different note, as a beauty editor, I already question your recommendations as in your 1st issue that I briefly glanced over, you highlighted the Suki mascara. I am a big fan of Suki’s line, but the mascara has received mixed reviews, if not mostly negative, as in gorgeouslyreen.com and makeup.com. So much so, that the latter was giving away this $34 mascara for FREE with any $75 purchase. Now that should tell you something. So of all the mascaras to highlight (especially in your first issue where it is important to gain the trust of your yet to be established readers), you chose this one?!
So in summary, I obviously did my research and no I was not “slinging” accusations. If you are going to be a respected blogger and beauty editor, I ask that you be open to all comments.
As obviously, I was not the only person thinking it but just one of the ones who actually took the time to put it in written form. After all, it would not be a blog, if all we were doing was reading.
Emma Pezzack

Sharon… at the risk of prolonging and engaging in what has the potential to be an exhausting and time consuming debate (which I don’t have the time or energy for), I’m going to graciously extract myself from this & let my work speak for itself… I wish you all the best.
sharon olson

I certainly had no desire to participate in a continuous dialogue. You do make it incredibly easy to question you. Your recent OBV article on sprigs.com was quite timely–good save. Also, your Cargo write up…well, let’s just thank your generous readers for educating you on the list of questionable ingredients. Nice “work” Ms. Glamazon.
Mimi

To Sharon,

Sounds like you are a failure and would like to blame that on someone…Put all that time and energy into something positive instead of spending it this way.