Gwyneth Paltrow has teamed up with the Entertainment Industry Foundation and designer Karl Lagerfeld to help promote the sale of a new t-shirt benefiting women’s cancer research.
Called the “Key to the Cure” campaign, over $35 from the sale of every T-shirt (retail: $40) will go towards the Entertainment Industry Foundation’s (EIF) Women’s Cancer Research Fund.
“Cancer has been the curse of my family,” said Gwyneth Paltrow. “I am challenging these evil genes by natural means. I am convinced that by eating biological foods it is possible to avoid the growth of tumors. I began this crusade soon after my father’s death. Since then the fight against tumors has been my mission.”
While I’m not sure exactly what the t-shirt is saying with its design, it’s still great to see more fundraisers like this one raising cash for such organizations like EIF. For more information on the campaign, jump here.