by Michael dEstries
Categories: Causes, Fashion
Tags: .

Gwyneth Paltrow has teamed up with the Entertainment Industry Foundation and designer Karl Lagerfeld to help promote the sale of a new t-shirt benefiting women’s cancer research.

Called the “Key to the Cure” campaign, over $35 from the sale of every T-shirt (retail: $40) will go towards the Entertainment Industry Foundation’s (EIF) Women’s Cancer Research Fund.

“Cancer has been the curse of my family,” said Gwyneth Paltrow. “I am challenging these evil genes by natural means. I am convinced that by eating biological foods it is possible to avoid the growth of tumors. I began this crusade soon after my father’s death. Since then the fight against tumors has been my mission.”

While I’m not sure exactly what the t-shirt is saying with its design, it’s still great to see more fundraisers like this one raising cash for such organizations like EIF. For more information on the campaign, jump here.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • maddison

    what are biological foods?

  • http://BrainyBlonde.com erin

    at least they’re fur free ;-)

  • http://BrainyBlonde.com erin

    Maddison,

    In europe they don’t use the word organic they use biological (or more commonly bio) foods. So if you go the grocery or health food you see lots of bio veggies, fruits and bio meats too. (more so than the US in my opinion – but I haven’t been shopping for bio foods in Europe since 2006)

    E