You know those beautiful vinyl banner displays often seen flapping outside of museums across North America? Most of them are sent to landfills after whatever event they’re promoting concludes — but a company called BetterWall came up with the novel idea of ‘recycling’ and selling them to interested collectors. Truly, these beautiful mementos have become limited edition works of art themselves.
Actress Elizabeth Taylor was so taken with the concept that she immediately snatched two $745 pieces featuring her visage from a 2003 Andy Warhol exhibit at the San Francisco Museum of Modern Art.
The company works with more than 30 North American museums and sells pieces for between $300-$900. Each participating organization also receives a percentage of the sale — so not only do the arts benefit, but they also divert additional waste from entering the landfill.
Pretty cool idea right? For more info, check out their official site here.