Why is it that people love getting naked for a good cause? Hey, I’m in no way complaining here, but it just seems like these days the outfit of choice for any grassroots campaign is the birthday suit. Case in point: a one Miss Giselle Bundchen in a new ad campaign promoting the Forests of the Future project — an initiative assisting the reforestation of the Brazilian Atlantic Forest.

In the ad, Gisele is photographed standing naked in a forest, donning some strategically placed foliage to cover her modesty and crossing her hands to cover her breasts. Scandalous!

Deforestation is a big problem, and I don’t mean to get all vegetarian on you, but did you know that between 1991 and 2000, the total area of forest lost in the Amazon rose from 415,000 to 587,000 km, with most of the lost forest becoming pasture for cattle? In fact, 70% of formerly forested land in the Amazon, and 91% of land deforested since 1970, is used for livestock pasture!

Kinda makes a brother stop and think, right?

via: greendaily.com