Behold! The Saddest Environmental Ad In History!
Make sure all sharp objects are safely locked away before viewing.
Filed under: video, web — Michael d'Estries @ 2:32 pm
October 25th 2008
If crying is a pretty regular occurrence for you, there might be a need to have tissues close by. What you’re about to watch is hands-down the saddest animated global warming ad I’ve seen yet. The folks over at Green Daily who found this clip have pretty much ruined my morning, so I thought I would pass along the opportunity to the rest of you!
The ad was created by Quercus, a non-profit that focuses on raising awareness of Portuguese environmental problems and campaigns against nuclear power. They’re also pretty good at ripping out your heartstrings. Have a look at the ad below:
Thoroughly depressed? Here are some videos to make you smile again. Ninja cat is particularly funny.



I agree with the point made, but the cat video is good.
that was it, the was the most depressing ad since the commercial showed a native American Indian, crying on the side of the road in the 1970’s when he saw people littering out of their car windows…
the most depressing part about THIS ad is that all indicators right now point to that video being a reality within our lifetime.
I don’t have the bandwidth to see the ad and be disheartened, but being warned that they campaign against nuclear power, I know they are dishonest, and not really nonprofit.
The Quercus spot is over the top, at least for the American audience. It speaks only to the faithful. It’s more likely to energize skeptics who’ll accuse it of alarmism, than it is to convince undecideds that they need to change their attitudes. In the United States, at least, a more reasoned approach is likely to be more successful. Perhaps things are different in Portugal.