DiCaprio’s Vote PSA Brings In 300,000 New Registered Voters
Filed under: politics, video, web — Michael d'Estries @ 11:36 am
November 3rd 2008
We knew Leonardo DiCaprio wouldn’t stay silent during this election season — but we had no idea he was the driving force behind those creative “Don’t Vote” PSA vids we saw last month. The 33-year-old actor produced, directed and starred in the spots.
As a result of the viral nature of the videos, the campaign has generated more than 300,000 new registered voters through sites such as Google, Rock the Vote and Declare Yourself. Talk about a great example of the power of the Internet!




This is awesome! It’s great to see actual numbers to prove the effectiveness of these PSAs.