You might remember that PETA took the company on last spring for selling boots lined in seal fur (just typing that made my stomach churn…) and won. Gucci agreed to stop selling such a monstrous product.
Then, they became a sponsor of UNICEF. This sponsorship made activists very skeptical, as it seemed a frivolous gesture to tug a few public heartstrings from such an opulent company (not to mention its shady Madonna benefit), but I am a huge fan of UNICEF. So I still got excited when I saw that Gucci has a new line coming out with 25% of every purchase going to UNICEF. I don’t think that’s as much as the RED campaign, but damn, that IS a chunk of change for a large company to agree to give.
These products, featured in the “Tattoo Heart Campaign,” are being promoted by Rihanna. Hopefully she’ll do the cause a bit more justice than Madonna did… Gucci brought her on board after seeing the singer at a UNICEF benefit, so it sounds like her heart is in the right place.
Image via teendiariesonline.com