NBC Launching New ‘Green Your Routine’ Campaign With Eco-Stars
Next Sunday, November 16th, kicks off NBC’s ‘Green Week’, when NBC Universal will host 150 hours of environmentally themed programming across the company’s television and digital platforms.”‘Green Your Routine’ is about educating consumers that it’s easy, practical and economical to be green,” said Beth Colleton, Vice President of Green Is Universal. “Asking consumers to help ‘save the planet,’ or ‘clean up the oceans,’ sounds daunting to the individual. If everyone pledges to green even one simple aspect of their daily routines, such as walking to work, shopping with a reusable bag, or taking a shorter shower, together we can make a difference in our own lives and impact the environment.”
The ‘Green Your Routine’ campaign will feature celebs talking about what they do in their own lives to be more eco-friendly, and the line-up of participating talent is huge! Just a handful of the stars who will be giving their tips include John Krasinski of The Office, Jane Krakoswki and Jack Brayer of 30 Rock, Masi Oka and Zachary Quinto of Heroes, Tori Spelling, Tiki Barber, Debra Messing, Ann Curry, Meredith Viera, Al Roker and the ladies of Lipstick Jungle.
Be sure to tune into NBC next week, Nov. 16th – 23rd, to catch all the celeb tips and green programming! Check out the whole list over at NBC ‘Green is Universal’.