Pulling up to the Environmental Media Association Awards and seeing a separate valet lane, exclusively for hybrids (love that), told me the night was going to be environmentally sound… or so I thought.
Here’s the good, the bad and the “you’ve-got-be-be-kidding-me” of the night.
Allow me to start with all of the A list celebs in attendance! Oh yeah, that part was better than merely good; that part was GREAT! We saw the Tiffany blinged out Julia Louis-Dreyfus, the lithe Maria Bello, the EMA Futures Award winning Rosario Dawson… oh, the list goes on and on – Lance Bass (FYI, it’s OK to vote YES for him on Dancing with the Stars), Nicole Richie, Joel Madden, Sharon Lawrence, Amy Smart, Wilmer Valderrama, Jamie King, et al! But, of all the celebs in attendance, this Razz writer favors Jeffrey Tambor who emceed the night. He was utterly charming with his spot-on sense of humor that played to the very liberal crowd (read: Obama-ites).
In addition to loving the hybrid valet sitch, most of celebs arrived eco-style, in a hybrid car provided by the Econation car service. Shout out to Ben Bloch, the managing partner!
Also good was the food! There were some delish dishes provided by a few local joints such as 8 oz which served up organic mini-burgers (OK, so I ate 2 of them!), Campanile brought their root veggies while Akasha got us in the mood for Thanksgiving with a classic T-Day dinner plate. Not sure how I missed some of my fav spots (Real Food Daily and Jar), so I’ll just blame it on my second mini-burger (who knew how filling they could be?).
Another best part of the night was the silent auction! Who doesn’t love to buy crap you don’t need especially when the economy is in the crapper?! Listen, I never met a silent auction I didn’t love and I’ve got to say that this one was loaded with goodies. Did you see that killer Pasquini espresso maker? My friends, making coffee at home = less gas going to the Coffee Bean, no use of paper cups at said Coffee Bean, all while you control the free trade beans! Don’t underestimate how green that espresso maker really is!
The bad… er, how about the not so good:
Um, people… have we learned nothing from watching those long, horrendously tedious Oscar award shows? Well, evidently not… because this award show was long… and kinda boring… as far as Hollywood awards show go. I’m just saying the flavor of the ceremony will be much like your Thanksgiving Turkey… dry and bland. Might I suggest you consider some Tofurky, next week? It’s moist and delicious! I digress.
So, the whole mission of EMA is to encourage the entertainment industry to help educate people about environmental issues and lessening our impact. Having said that, one would have thought EMA would have put on a waste-free evening, right? Well, they COULD have… if they had done away with “the envelope, please” and gone with a paper-free iPhone envelope or a Palm Pilot, no? And it wasn’t just an envelope… it was a full 8.5 x 11 piece of paper inside of an envelope. Ok, that’s just one sheet of paper who cares, right — but isn’t it about the message of waste? Surely they could have dispensed with Toyota’s (one of the evening’s major sponsors) Moby Dick-sized catalog of cars that was in every person’s freebie, messenger bag they were given the moment they walked out of the ceremony. I mean, come on, people. First of all, it’s an event to award the media for sending eco-friendly messages – what part of a 1-inch thick paper catalog says “eco?” Even if it were printed on recycled paper with soy ink (which I am sure it was)…. WHO SHOPS FOR A CAR IN A CATALOG? I thank Tiffany for their efforts with conflict-free diamonds, but I also have to ask who (in their right minds) is going to get use of the freebie Tiffany jar, adorned with the EMA logo on top? Can you say VERY expensive paper clip holder that was made in Japan then shipped here?
All I have to say is WHY? Why to the swag? Sure it’s always nice to get a goodie or two, but is that why people attended this event? To schlep around the party gathering loot, crap they don’t want or need, so it sits next to them in their office (yes, mine is right here) and eventually gets thrown out it out in a week or two? Wouldn’t it have sent a much stronger message if Toyota, Tiffany the LA Car Guy had a big slide during the slide show that said in lieu of crap you don’t want, we’re planting trees with Tree People? I know you’re with me, people.
Oh, and, if you’re interested in my Tiffany EMA jar, you can find it here http://losangeles.craigslist.org/lac/hsh/923415128.html. I’m only asking $.01 and all proceeds go to plant a tree with Tree People!
Tracy Metro (and yes, Metro IS her real name!) is a TV host who was eco-chic before eco and chic were even hyphenated! Wanna learn more about this eco-conut? Grab a fare card and go for a ride at www.tracymetro.com