This year when the clock strikes midnight and the numbers 2-0-0-9 are illuminated in Time Square, NYC the power source will be stored kinetic energy from 230 hours of bike riding. For the past few months, folks have been pedaling away (going nowhere however, as the “snowbikes” are stationary) at the Duracell Power Lodge at the Charmin Area in Times Square. From there, the energy is routed into the Duracell Battery Center where it will be stored until New Year’s Eve.
Yesterday, Giselle and her family stopped by to ride, “In support of the Agua Limpa Project which was started by my father and provides clean drinking water to people in regions of Brazil,” she said. The model went on to say that when her family watches this year’s New Year’s Even celebration in Times Square, they will know they helped create the light.
Other celebs who have pedaled for 2-0-0-9 include Liza Minnelli, Katie Couric, Nick Lachey, Leona Lewis, Brandy, Sean Paul, Lady GaGa, Ne-Yo and Natasha Bedingfield, as well as “Project Runway” winner Christian Siriano.