Ecorazzi

In a time when some green magazines are closing shop, it’s a relief to actually see some new ones taking their place. Launched on New Years Day, Organic Beauty Magazine is one such new kid on the block; created to serve as the authority on “everything related to natural, eco-friendly and organic beauty.”

One thing going for the new mag is their editor-in-chief Rona Berg. She’s the former beauty editor of the New York Times Magazine and editorial director of Elle. “Going green is no longer just a trend, it’s a lifestyle,” says Berg. “Organic Beauty will provide a smart, sophisticated resource for women who want to cut through the confusion and find more natural alternatives.”

According to a release, editorial coverage in every issue will include: natural and organic skin, hair, nail and oral-care products; organic foods, herbs, supplements, elixirs and fitness strategies; Ageless Beauty: natural alternatives to cosmetic surgery and injectables; sustainable beauty, fashion and style trends, as well as beauty bargains, up-to-the-minute news and breakthroughs.

For the first issue, titled “Green and Gorgeous”, the editors decided to feature Olivia Wilde. The actress, who stars on the hit medical drama House, is well known for her green ways and humanitarian efforts. Olivia explains in the feature why she recently changed her mind about natural and organic products and why it’s unnecessary to “sacrifice your health with what you’re putting on your body.”

Interested a bit more on Organic Beauty magazine? Check out their official website — or just look for the premier issue at your local bookstore.