Award shows are always a difficult thing to cover from a green angle simply because information on eco-friendliness is always a bit hard to come by. The exception to this rule was the year 2007 — when An Inconvenient Truth was hot and everything from the Golden Globes to the Oscars was rich with “Look, we’ve gone green!” promotions; not to mention the various eco-parties after the fact. As we predicted then, the green side was so hyped that it had no place to go but behind the scenes for the future. Which, if integrated without a second though about marketing, it pretty cool. Nevertheless, for a “green gossip” site, that means a bit more digging than usual. For the 2009 Golden Globes, here’s what we found:
>>For the red carpet, I was happy to see some celebrities arrive in hybrids — the usual suspect being the Toyota Prius. Leonardo DiCaprio didn’t disappoint by arriving in a black Prius. Pierce Brosnan, as announced earlier, brought his BMW Hydrogen 7.
>>The main course for the evening, something Jenna Fischer revealed is only available to those who arrive early, featured a good amount of organic and local food. Even the meat was all-natural, grass-fed. For desert? Air-brushed Golden Chocolate Globe drizzled with organic pistachio yogurt! Yum.
>>The name of the brand is escaping me, but I spied a good deal of bottled water at most of the tables shown on television last night. So, filtered tap water definitely was not on the menu.
In the end, no awards show can be as “green” as last year’s cancelled Golden Globes — which involved a simple press box setup and no glitz or glam. What did you spy last night? Anything green you would like to mention that I missed?