Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

DiCaprio's New Watch Deal To Benefit Environmental Initiatives

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

dicaprio_tagWatchmaker TAG Heuer has announced that Leonardo DiCaprio will be taking over for Brad Pitt as part of their “What Are You Made Of” ad campaign. The 34-year-old actor will be the world ambassador for the best-selling Carrera timepiece line. The three-year agreement is a unique one for TAG Heuer and DiCaprio, with the royalties generated from the deal as well as a multi-million-dollar commitment from Leo going to support major environmental initiatives.

“TAG Heuer is a strong brand with a proven commitment to doing good,” said DiCaprio. “It is a great day when a company as respected as TAG Heuer explores a different way to do business—selling products and giving back at the same time. I’m very excited to start this new partnership, and look forward to a long relationship with TAG Heuer. He added, “TAG and I will be making donations to some of the most influential and effective environmental organizations around. Each and every day, these organizations are doing important work to ensure our planet’s resources future generations. Hopefully, our donations will help expand their reach and raise their profile.”

This isn’t the first time DiCaprio has used the watch scene to further environmental initiatives. Back in July of 2008, the actor signed on with Jaeger-LeCoultre to help promote a one-of-a-kind $300,000 timepiece. 100% of the sales went directly to the Leonardo DiCaprio Fund.

Anyways, this is a great way to make some good come out of what’s sure to be a very lucrative contract. Here’s my favorite corny part of the marketing press release: “Like TAG Heuer, DiCaprio is driven. Like TAG Heuer, DiCaprio takes risks. Like the brand, DiCaprio has the ingenuity to take a winning formula and change it for the better.


Like us on Facebook:

Kendall Jenner’s calfskin shoes illustrate how society values animal products

Press releases often find their way into my inbox. Occasionally, they’ll centre around a new animal rights initiative or vegan product, but usually, they’re unsolicited dribble e-blasted to every unprotected news media email address available. So when news of some…

Seductive and Destructive: The Insidiousness of “Happy” Exploitation

We need to shatter and dispel once and for all the insidious myth that it is somehow possible to exploit non-human animals “humanely.”

How I Got Ill on a Vegan Diet and Why I Ended Up Listening to My Body

Let me tell you, when I made that choice, I didn’t feel good about it.