Leona Lewis Designs Ethically Responsible Fragrance
Filed under: products — Michael Parrish DuDell @ 1:24 pm
January 15th 2009
Nowadays it’s easy to dress like your favorite ethical superstar, but what if you want to smell like them too? Problem solved.
Word on the street is that Leona Lewis is working with the German company LR to launch her very own fragrance later this year. Leona is a passionate vegetarian and is making sure LR adheres to her strict ethical standards (see also: animal product/testing-free).
A source revealed to British newspaper The Sun that, “Leona has had a lot of approaches about launching her own perfume, but she wanted to make totally sure she would be working with an ethical company.”
What do you think Leona’s new line? Will you douse yourself in ethically- responsible potpourri? Chime in and share YOUR thoughts!!!
via: vegetarianstar.com
photo credit: prphotos.com
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Tagged: leona lewis
If it’s animal product-free and not full of crap chemicals, sure, I’ll give it a whiff! Leona seems pretty hardcore, so I think a product she puts her name on could be trusted. Now if only Ellen would get with the program and stop hocking CoverGirl!
That company gets ingredients from suppliers that test on animals sadly so the perfume won’t be 100% cruelty free. I hope someone tells Leona to check out leaping bunny’s site for cruelty free companies. http://www/leapingbunny.org