Last year’s Sundance Festival saw the complimentary hand-out of more than 50,000 single-serve bottles of water. That waste is just a drop in the bucket of the 38 billion plastic water bottles thrown away each year by Americans. Festival organizers, however, wanted to reduce this impact and for 2009 have teamed up with FilterForGood — which encourages filtered tap water over the bottled variety.
“Sundance Institute is committed to reducing our environmental impact during the festival and throughout the year,” said Jill Miller, Managing Director of The Sundance Institute. “Thanks to Brita and Nalgene, we will reduce the need for 50,000 bottles of water at the 2009 Sundance Film Festival and we hope to be completely bottled water-free in 2010.”
Robert Redford backed up that commitment yesterday by appearing at a press conference table with filtered water pitchers and reusable FilterForGood Nalgene bottles.
Beyond Sundance, the initiative has also made an impact in television — with NBC’s reality show The Biggest Loser cutting out 64,000 water bottles over two seasons by switching to filtered tap and reusable bottles. “The FilterForGood campaign not only benefits the environment by reducing plastic bottle waste and resource consumption, but it also saves money by cutting out the expense of bottled water,” said Drew McGowan, Brita Senior Group Manager. “From homes to film sets and festivals, leveraging this eco-friendly initiative could help groups stay within budget, especially during tough economic times.”
That last bit certainly makes sense — bottled water is such a silly luxury item that people should cut it from their budget entirely. Companies like Brita and organizations like UNICEF’s Tap Project have a great opportunity to educate on the cost savings of drinking tap or filtered water.
To find out more, visit the FilterForGood campaign here.