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Models Strip Down To Highlight Eco-Friendly Underwear

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Sometimes, you just have to get naked to prove a point.

The UK action group “More Than Pretty Knickers” has created a new video of models stripping down to their skivvies; and at one point showing some derriere. The campaign is all about getting people to think about the pollution and other hazards involved in producing and transporting underwear. Said one spokesperson to the UK SUN, “We’re NOT expecting folk to go commando. On the contrary we’re hoping the fashion business will become a leading example of an industry that can pull people out of poverty and protect our environment. More Than Pretty Knickers has one aim: to change the textiles industry for the better! We want to see standards raised at every level of production from growing to sewing, from cotton to bottom! We want to see fashion become a sustainable business driven by the demands of well informed shoppers who give a damn about where there stuff comes from.”

Check out the definitely not-safe-for-work video after the jump.

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