
Car companies aren’t generally known for caring much about the ethical lifestyle choices of their customers. If you’re a vegan, vegetarian, animal-rights activist, environmentalist, etc — you’re limited in what you might expect in terms of choosing something that also gels with your lifestyle. Sure, you can grab a hybrid — but how about one with leather from animals that were raised in a humane way? Or wood paneling not sourced from live trees?
Thankfully, Fisker Automotive is no ordinary car company — and like Tesla Motors — is reshaping how vehicles can be both sexy, powerful, green, and socially responsible. At the 2009 Detroit Auto Show, the company unveiled its new all-electric Karma sedan and Fisker Karma S convertible concept. There will be three different models to choose from: the certified animal-free EcoChic model will pop at $106,000, the mid-range EcoSport will run $94,000 and the EcoBase will cost $87,900. Did I mention such choice comes with a price? From the article,
Fisker’s leather is sourced from a so-called “happy cow strategy,” with hides only from 100 percent grain- and grass-fed cattle that were never branded and free to roam. The leather is also minimally treated (saving energy) and thus has growth marks, which Schlecht likened to “the rings of a tree.” And on the animal-free model, the seats are upholstered in a soft Bamboo Viscose textile.
Fisker also has a strategy for the wood used in its vehicles: Use non-living trees. So-called Sunken Wood trim is mostly oak and sourced from the bottom of Lake Michigan. “We don’t patina the wood,” again saving energy and chemicals, says Schlecht. “It already has the look we want.” Then there’s also Rescued Wood, which is eucalyptus wood rescued from fire-ravaged areas in Orange Country, California. The center console on EcoChic models is topped off with a veneer incorporating fossilized leaves—a look that’s unlike anything we’ve ever seen in a vehicle.
Pretty cool, right? Now, if such options get noticed by the big automakers, perhaps you’ll one day as well have the option between choosing a bamboo interior or reclaimed wood paneling. Would sure be nice having just a bit more power in designing our vehicles to match our lifestyles.
Check out more on Fisker — or continue reading the article here.
Categories: Animals, Home.
About Michael dEstries
Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.View all posts by Michael dEstries →

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