by Michael dEstries
Categories: Causes, Film/TV.

eden_polarbear

To celebrate the launch of Eden, a new natural history channel in the UK, (and drum up some awareness for climate change) a giant 16 foot high sculpture of an iceberg featuring a stranded female polar bear and her baby cub was launched on the River Thames this morning. A team of 15 artists spent two months constructing the 20ft by 20ft square structure which was launched in Greenwich, South East London at 6:30am, before traveling up the Thames to stop beside Tower Bridge and the Houses of Parliament for a national photo call. The structure weighing 1.5 tonnes was winched into place in freezing temperatures, before traveling 7.5 miles along the Thames.

Broadcaster and eminent wildlife conservationist, Sir David Attenborough says: “The melting of the polar bears’ sea ice habitat is one of the most pressing environmental concerns of our time. I commend Eden for highlighting the issue; we need to do what we can to protect the world’s largest land carnivores from extinction.”

To learn more about Eden, check out the official site here.

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About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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