Even if Peta or ANY OTHER AR group made a pro-veg commercial that didn’t involve sexiness of ANY kind, it would be rejected no matter the content.

They get too much money from animal torturing companies to risk upsetting them. If it wasn’t so “easy” to classify as overly sexual, they would make up some stupid reason not to air an Animal Rights message.

Peta proly does this just too get rejected in the first place and then make a big stink about it. It’s a publicity tactic.

I’m not saying i AGREE with not allowing it to be aired, i just simply think that NO MATTER WHAT CONTENT or how made it….and Animal Sensitive message (esp pro-veg) will never be aired during the super bowl.

There’s nothing sexy about false plastic products (ie the “women” in this ad) licking vegetables. Put some real human beings in there and maybe I’ll be convinced to eat more vegetables in lieu of meat. This ad makes me not only want to eat meat, but also to kill random product-creatures.

Me thinks Run DMS John Tate and Fon TOn are all the same idiots posting their gibberish on the board today. Ok maybe not Run DMS as he has a blog but definitely the other two losers.

E

i disagree with JL. i think there are a lot of vegetarian football fans. i’m one of them.

aren’t they just great ?? huggies for PETA !!

” who the hell is honestly going to listen to a spokeswoman like Pam Anderson”

and why shouldnt people listen to her ? she is famous, inteligent and very sincere and dedicated about animal issues. most common non veggie people relate to that. she is vegetarian. she is not trashing other veggies, like “some people” (DUH). thanks to her there is tons of positive media attention in the press about animal issues she is promoting.
and its not a crime to be sexy and show it.

Katt – Just because you enjoy a particular televised event, does not make you the ‘target audience’ to which marketers gear their commercials. You watch and see all the beer and fast food commercials! They’ll be on for a week prior to make sure your buddies have a stack of wings and nachos in front of them. As is traditional. That’s the target.

Here’s A Question to Anyone:
Was PETA going to pay the exorbitant price for a Super Bowl commercial spot, or were they looking to be a PSA?

I understand NBC not wanting their name on it, in that case.

Over the years, PETA has certainly made its case as a media-manipulting powerhouse but each year they produce what look to be very pricey commercials that they know will be rejected/banned. Surely this money can be put to better use? What’s wrong with a straighforward, honest look at how a veg diet can make you and your kids love longer? I am sure there are great minds at PETA (and I am a supporter, btw) that can design a compelling campaign to this end.

birdgherl – It’s really hard to make veg*n look good without making meat look bad… Hence the sexy. Trying to tone down on the “Don’t eat meat!” and go for the “Eat vegetables!” approach (<-insert sexy voice).

Why? I’d say, #1: A lot, I mean a LOT of middle-america owns a homestead (which look nothing like the culprits in most of PETA’s media and Earthlings), and would be more insulted than enlightened, and #2: The red states would ignore it as more ‘fear-mongering’ from a fascist liberal group.

Animal “Rights” are really really really hard to convey to these refusing parties. Many of which will be watching this game.

Animal Welfare, on the other hand..

My husband and I had never heard of Peta but just heard on NPR about the rejected ad and clicked on to see what all the fuss was about…so it worked, didn’t it??

PeTA should have saved Boris the hog at the Rockefeller Stone Barn farm… Imagine, they turned their mascot into sausage! But because it gets a nice chunk of change from the Rockefeller Philantropy Advisors, which also funds nuclear educational programs with the Exelon corporation by the way, PeTA stays away from the hands that feeds it. Shame on you PeTA!