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Maggie Gyllenhaal Helps Fisher-Price Support American Zoos

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The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

jtm-041635We all know about Maggie Gyllenhaal’s fur catastrophe, but lets try to put that behind us — for now — and look at this as objectively as possible. Deal? Great! 

So Mags recently teamed up with Fisher-Price to help promote their Precious Planet Collection– a new wildlife themed set of baby gear and newborn toys. Sounds pretty good right? Keep reading…

The event was held at the Central Park Zoo, and to show they care, Fisher-Price donated $250,000 to the Wildlife Conservation Society — an organization that “saves wildlife and wild lands” through “careful science, international conservation, education, and the management of the world’s largest system of urban wildlife parks.”  In other words — they manage zoos. 

A Fisher-Price rep said: “We see our zoo partners doing a terrific job of connecting children to nature and animals – developing what they hope will be a lifelong passion for conserving animals and their habitats.”

Now zoos are a very touchy thing for people concerned with animal welfare. Thanks to wonderful books like Thanking The Monkey, we’ve learned that “conservation” is often a very loose term for animal prison and that profit is generally more important than welfare. 

Moreover, in 2005 Fisher-Price embarked on a branding program with several national zoos, many of which made In Defense of Animal’s Ten Worst Zoos for Elephants list. Fisher-Price currently partners with: Brookfield Zoo, Zoo Atlanta, San Francisco Zoo, San Diego’s Wild Animal Park Zoo, the San Diego Zoo, Toledo Zoo, Tampa’s Lowry Park Zoo, the Bronx Zoo, Phoenix Zoo and the Buffalo Zoo.  

So what do YOU think about all this Gyllenhaal zoo business? Was this really a generous donation to a good cause or merely a publicity stunt with the funds going to an organization that might not be as noble as they seem? I need your help, Ecorazzi readers! Chime in and share your thoughts!

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