Not Again: Domino Magazine Folds Due To Economic Suckfest
Following in the sad, sad footsteps of Plenty Magazine, publishing group Condé Nast has made the decision to fold Domino. While not much of a surprise (Once the housing market started to fall, so did advertising numbers), we are bummed that a publication with a strong focus on eco-friendly living is no longer gracing the shelves. From the release,
“In making the announcement, company president/CEO Chuck Townsend said the decision was purely based on the softened economy, which has already claimed a handful of other shelter books. This year through February, Domino’s ad pages tumbled 51 percent to 22 percent, per the Mediaweek Monitor. Launched in 2005, the title achieved a rate base of 800,000. But observers have said that in addition to the hard-hit housing market, the title had some difficulty explaining its positioning in the marketplace.”
Even more of a downer, the beautiful Domino website is also going bye-bye — which surprises me to no end since it’s a beautiful, functional design that should easily be more cost-effective to run than its print counterpart. Hey Condé Nast — contact me if you have any inkling of wanting to save the website. A brand does not have to die just because its print edition is no longer viable!