Following in the sad, sad footsteps of Plenty Magazine, publishing group Condé Nast has made the decision to fold Domino. While not much of a surprise (Once the housing market started to fall, so did advertising numbers), we are bummed that a publication with a strong focus on eco-friendly living is no longer gracing the shelves. From the release,
“In making the announcement, company president/CEO Chuck Townsend said the decision was purely based on the softened economy, which has already claimed a handful of other shelter books. This year through February, Domino’s ad pages tumbled 51 percent to 22 percent, per the Mediaweek Monitor. Launched in 2005, the title achieved a rate base of 800,000. But observers have said that in addition to the hard-hit housing market, the title had some difficulty explaining its positioning in the marketplace.”
Even more of a downer, the beautiful Domino website is also going bye-bye — which surprises me to no end since it’s a beautiful, functional design that should easily be more cost-effective to run than its print counterpart. Hey Condé Nast — contact me if you have any inkling of wanting to save the website. A brand does not have to die just because its print edition is no longer viable!