Actor Rob Sedgwick (brother of Kyra) has a new business venture — an all vegan ice cream parlor in NYC. But here’s the catch: Rob isn’t VEG himself…or anywhere even close!
Described by the New York Observer as a “steak ‘n’ eggs, cholesterol-till-you-die-man”, Sedgwick is pretty open about merely taking advantage of a booming market.
“It’s a great product,” he said. “There’s nothing out there like it and we’re already doing really well.”
Well that’s not 100 percent true, Rob! Lula’s Sweet Apothecary is an amazing vegan ice cream parlor also in NYC that’s not only awesome, but vegan owned and operated.
Still, herbivore or not, this does put more options out there for VEG-minded people and helps spread the word. And honestly, I know a few popular vegetarian restaurants here in the city that are owned by total meat-eaters. So, at the end of the day does it REALLY matter?
Chime in and tell us if you’ll support meat-loving Rob Sedgwick’s new vegan ice cream parlor!
Photo Josh Hamilton, for NYO