As Ecorazzi mentioned last week, model/activist Summer Rayne Oakes recently added “author” to her list of many titles. Summer has released her first book — Style, Naturally – a guide to ethical fashion and natural beauty.
The Ecorazzi team attended the book-signing party last night at Stella McCartney’s shop in the west village and chatted with Summer about what eco-fashion means to her. Summer told us:
“Green fashion is taking a look at the entire supply chain, from where we get our clothes to how we take care of it, and just being more environmentally and socially conscious about the whole process. And whether that’s re-use or buying organic, whether that’s taking a look at the research we already have and saying, ‘Hey I don’t have a lot of money, how can I make this look new? How can I make it look relevant? How can I make it me?’”
The book is absolutely gorgeous and, of course, printed on recycled paper with vegetable-based inks.
“My favorite parts of the book are the style profiles,” Summer told us. “I have a bunch of friends who do sustainable style their own way and I thought their profiles were the most awesome. You get used to hearing yourself talk, but when you reach out to other people and hear them talk about their own style, it’s really refreshing.”
But is green fashion really catching on or is it simply a trend? We wanted to know what the newly crowned author thought!
“I think they’re all kind of curious about it. I just took a look at the people who RSVP’d tonight — I’m not saying they’re all gonna be here — but L’Oréal Donna Karan, Ann Taylor, H&M, Gucci. I think they’re curious about it. They want to know about what it is and how they can make it their own. And I think that in general it’s gone beyond material sources and more about how can we reduce our carbon footprint and make fashion more energy efficient.”
Good call, Summer! If you love fashion and want know more about eco-style and beauty, make sure you pick up a copy of Style, Naturally today!