Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Colin Firth's London Eco Store Welcomes New Ethical Fashion Brand, 12 Degrees

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

Since opening last year, Colin Firth’s green store, Eco, has graced this site several times. Obviously, it’s a fantastic shop specializing in eco-products — as well as sustainable consulting and green interior design. To be sure, if you’re visiting Chiswick, England, you can’t miss it — it’s one of the only stores with a vertical garden wrapping around its outside!

Anyways, a new ethical fashion brand called “12 Degrees” is getting its start at Eco — with some backing by Colin’s film-producing wife Livia Firth, Lucy Siegle, fashion designer Orsola de Castro, and Jocelyn Whipple. But this is more than just your standard fashion retail — this is an idea that will “morph” into different themes each moth. “We have curated 12 pop-up (temporary) shops featuring the best of the ethical fashion scene, and to highlight a particular ethical fashion theme,” says Lucy Siegle in a new article on the UK Guardian. “These include the best sustainable denim, trans-seasonal pieces designed to last a lifetime (as opposed to wardrobe fodder designed for landfill), real cashmere that reinstates sustainable luxury, party dresses with tiny footprints, culminating – if all goes to plan – with a big sustainable menswear push this time next year.”

So, even though the home base for 12 Degrees will be within Colin Firth’s store, you can expect in the future to find its pop-up shops scattered about. Siegle told Ecorazzi, “Our aspiration is to move this flexible, ethical retail model to many different territories where we can pick up on fantastic indigenous conscious design that is getting overlooked by the behemoth, homogenized fashion industry.”

Visit the official Eco site here.

Like us on Facebook:

Vegans who campaign against fur are upset that Aritzia is using fake fur but real down

You know how we won’t shut up about how ineffective single issue campaigns are, including the ones against fur?


LA schools fuck up, reintroduce flavoured milk as a healthy option

Cafeterias have become pilot programs for whether or not strawberry and chocolate milk is the way to make more money on our youth.


Dallas is afraid of a little vegan brisket

Uh oh Dallas, have you been shown that you don’t need animals to make a mean barbecue?